Knowing how to gain customer trust is crucial to brand success. Constantly doing your best for your customers is the surest way to build customer trust and create a loyal client base.
Before customers buy from you, they need to trust that your messages and offering are genuine. They need to believe that what you’re selling is authentic and matches what you say it is. Also, if anything were to go awry, you’ll respond and support them fast enough.
Today's consumers are becoming increasingly critical of what companies are trying to sell them. According to a HubSpot study
, more than half of customers (55%) now trust companies less than they used to.
Sure, at first glance, that's a pretty depressing statistic.
However, if you flip it around, you can see a golden opportunity. If you can provide better customer service than your competitors, you'll be a magnet for the 93% of customers
who told HubSpot they would make repeat purchases from companies that offer excellent customer service.Follow these 6 tips, and you’ll be well on your way to gaining a loyal client base.